Get Your Innovations to Market--and Keep Them There (HBR OnPoint Collection)
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Ninety percent of new products fail in the marketplace. Why? Companies focus so much on acquiring new customers that they don't address resolve shortfalls in the product--such as flawed features. Firms also get so enamored with their offering that they dr
【書誌情報】
ページ数:37ページ
サイズ:A4
商品番号:HBSP-1006
発行日:2006/7/1
登録日:2007/8/16
