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Ending the War Between Sales and Marketing (HBR OnPoint Enhanced Edition)

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Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic--too focused on individual customer experiences, insufficiently aware of the lar

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-1014

発行日:2006/7/1

登録日:2007/8/16

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