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The Mismanagement of Customer Loyalty (HBR OnPoint Enhanced Edition)

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Who wouldn't want loyal customers? Surely they should cost less to serve, they'd be willing to pay more than other customers, and they'd actively market your company by word of mouth, right? Maybe not. Careful study of the relationship between customer lo

【書誌情報】

ページ数:13ページ

サイズ:A4

商品番号:HBSP-1407

発行日:2002/7/1

登録日:2007/8/16

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