Recalculating the Loyalty/Profitability Equation (HBR OnPoint Collection)
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The clarion calls about loyal customers have enticed businesses for more than a decade: Loyal customers cost less to serve, spend more than other customers, and attract new converts through word of mouth. Enthralled, many companies launch multimillion-dol
【書誌情報】
ページ数:35ページ
サイズ:A4
商品番号:HBSP-1431
発行日:2002/7/1
登録日:2007/8/16
