Frito-Lay, Inc.: A Strategic Transition (Consolidated)
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The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on the strategic problem and setting, the use of information technology for organizational change, and the associated implementation problems.
【書誌情報】
ページ数:83ページ
サイズ:A4
商品番号:HBSP-193040
発行日:1993/1/8
登録日:2011/10/19
