CRM--the Right Way, 3rd Edition (HBR OnPoint Collection)
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Few companies could resist the lure of customer relationship marketing (CRM) when the technology first emerged. But hardly any companies reaped CRM's promised benefits. Why? Some launched full-scale, expensive CRM implementations instead of applying the t
【書誌情報】
ページ数:74ページ
サイズ:A4
商品番号:HBSP-2173
発行日:2005/11/1
登録日:2007/8/16
