Building A+ Brands (HBR Article Collection)
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Safeguarding your brand equity has become harder than ever. Consumers are buying more non-branded products. Globalizing companies are having difficulty determining which offerings, in which countries, will yield the biggest profits. And many brand manager
【書誌情報】
ページ数:36ページ
サイズ:A4
商品番号:HBSP-2282
発行日:2007/7/1
登録日:2007/8/16
