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Building A+ Brands (HBR Article Collection)

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Safeguarding your brand equity has become harder than ever. Consumers are buying more non-branded products. Globalizing companies are having difficulty determining which offerings, in which countries, will yield the biggest profits. And many brand manager

【書誌情報】

ページ数:36ページ

サイズ:A4

商品番号:HBSP-2282

発行日:2007/7/1

登録日:2007/8/16

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