Rethinking Business Strategy in a Customer-Centric World
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あたり
Every company with customers--and that's every company--needs a CRM strategy. So says Dr. Martha Rogers, one of the world's leading authorities on customer ROI. Rogers spoke to BSR about the imperative of measuring the "return on customer," noting that it
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-B0305D
発行日:2003/5/15
登録日:2007/8/16