This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-tobusiness based subscription model where the employees of Castlight' s clients could research health care costs before receiving care. The case study focuses on the company' s newest product, a reference-based pricing product and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-CMR603

発行日：2015/9/1

登録日：2015/10/22