Shui On: Branding Properties for Sustainable Growth in China
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Shui On Group, a Hong Kong based real estate company with extensive investments in China, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a very large urban redevelopment project in the Shanghai metropolitan area, Taipingqiao, and built the now world-famous Xintiandi retail and entertainment centre. The combination of historic preservation and creative modern design, coupled with fastidious attention to detail in execution, turned Xintiandi into one of Shanghai's hottest dining and entertainment spots. Regardless of the success of its signature development in Shanghai, there is still uncertainty whether Shui On can repeat its success in other Chinese cities and exploit the brand value of Xintiandi which was created to drive growth for the company in the future."
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-HKU726
発行日:2006/11/23
登録日:2010/1/26
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