The Nintendo Wii: Lessons Learned from Noncustomers
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This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers. The case demonstrates that if Nintendo attempted to compete head-to-head against it's Sony and Microsoft rivals they would be further marginalized in the game console industry.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-INS264
発行日:2013/2/26
登録日:2013/12/10
