{"product_id":"hbsp-ins488","title":"Procter \u0026 Gamble PuR Purifier of WaterTM (A): Developing the Product and Taking it to Market","description":"\u003cp\u003eP\u0026amp;G's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed by P\u0026amp;G, in collaboration with the US Centers for Disease Control (CDC), and targeted 'bottom of the pyramid' (BOP) households, where water treatment facilities are often lacking. The product was a technological and public health success, but a commercial market failure (Case A). Internal stakeholders, however, believed in the effort. They re-positioned the initiative as a corporate social responsibility (CSR) venture, and found support within  P\u0026amp;G's corporate organization, where it ultimately became a centerpiece of P\u0026amp;G's global CSR portfolio (Case B). The case chronicles the journey from product development for the commercial market, to CSR-supported BOP partnerships with the non-profit sector. A related case is available, exploring P\u0026amp;G's social marketing partnership with the global NGO, Population Services International (PSI): 'Procter \u0026amp; Gamble and Population Services International (PSI): Social Marketing for Safe Water'.\u003c\/p\u003e\u003cp style=\"margin-top:30px;\"\u003e\u003cstrong\u003e【書誌情報】\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eページ数：23ページ\u003c\/p\u003e\u003cp\u003eサイズ：A4\u003c\/p\u003e\u003cp\u003e商品番号：HBSP-INS488\u003c\/p\u003e\u003cp\u003e発行日：2006\/1\/10\u003c\/p\u003e\u003cp\u003e登録日：2014\/12\/11\u003c\/p\u003e\u003cdiv id=\"mttContainer\" class=\"bootstrapiso\" style=\"left: 0px; top: 0px; position: fixed; z-index: 100000200; width: 500px; margin-left: -250px; background-color: rgba(0, 0, 0, 0); pointer-events: none; transform: translate(541px, 0px);\" data-original-title=\"\" title=\"\"\u003e\u003c\/div\u003e","brand":"HBSP-P02","offers":[{"title":"A4 \/ 23","offer_id":40555872551027,"sku":"HBSP-INS488","price":1946.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/7823\/6787\/products\/HBSP-INS488.jpg?v=1665744879","url":"https:\/\/harvard.bookpark.ne.jp\/products\/hbsp-ins488","provider":"Harvard Business School Publishing","version":"1.0","type":"link"}