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Debriefing Sunil Gupta: So...How Well Are Your Customers Serving YOU?

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In this debriefing, HMU spoke with Sunil Gupta, author of Managing Customers as Investments. Gupta maintains that not all customers are created equal. Some simply aren't worth the effort and expense necessary to acquire and retain them. Careful attention

【書誌情報】

ページ数:2ページ

サイズ:A4

商品番号:HBSP-U0611C

発行日:2006/11/1

登録日:2007/8/16

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