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Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
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Exercise: Creating a Model of Consumer Beliefs
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Developing a Marketing Technology Blueprint
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Social Media Marketing
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Under Armour's Willful Digital Moves
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Choosing the Right Metrics for Listerine Brand Management in Brazil
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Pricing the EpiPen: This is Going to Sting
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Build Your Brand with Social Media: How to Get Started Using Twitter
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vineyard vines and The Brotherhood of the Traveling Pants
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NaanDanJain: Every Drop of Water Counts
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The Economics of Corporate Social Responsibility
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Hamilton Won More Than Twitter
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Starbucks' Loyalty Reigns
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Design Thinking at Great Lakes: The Search for Growth
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