Customer-Driven Innovation (HBR Article Collection)
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¥1,738 JPY
通常価格
セール価格
¥1,738 JPY
単価
あたり
Ninety percent of newly launched consumer products languish on store shelves. Why? Many companies develop supposedly innovative offerings by defining a statistically average customer "type" and then envisioning products that will satisfy that type. But hu
【書誌情報】
ページ数:48ページ
サイズ:A4
商品番号:HBSP-10098
発行日:2008/5/1
登録日:2009/4/24