Ninety percent of newly launched consumer products languish on store shelves. Why? Many companies develop supposedly innovative offerings by defining a statistically average customer "type" and then envisioning products that will satisfy that type. But hu

【書誌情報】

ページ数：48ページ

サイズ：A4

商品番号：HBSP-10098

発行日：2008/5/1

登録日：2009/4/24