The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.

【書誌情報】

ページ数：31ページ

サイズ：A4

商品番号：HBSP-102043

発行日：2002/2/19

登録日：2012/3/28