Customer Profitability and Customer Relationship Management at RBC Financial Group
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¥1,474 JPY
通常価格
セール価格
¥1,474 JPY
単価
あたり
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.
【書誌情報】
ページ数:31ページ
サイズ:A4
商品番号:HBSP-102043
発行日:2002/2/19
登録日:2012/3/28