Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel
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¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-106029
発行日:2006/3/30
登録日:2011/3/7