CEMEX has pursued an aggressive decommoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the Rewards Program, a tournament that rewarded the sales performance of the retailers, was called into question by Assiut Cement's management based on the results of its first two rounds.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-106065

発行日：2006/3/22

登録日：2011/1/25