To maximize their effectiveness, color cases should be printed in color. This case illustrates a comprehensive valuation of a firm specializing in the "speed dating" niche of the dating/entertainment industry. The founders of HurryDate, a small, privately-held firm, are considering options to fund future growth, including a full or partial sale of the firm. Students must assess the firm's strategy, the key risks and success factors associated with this industry, evaluate basic financial reports, assess the firm's past performance, estimate the firm's future performance, and make recommendations regarding the valuation of the firm. This exercise also highlights the challenges of valuing a small firm, where information and viable comparables are often limited or non-existent.