Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean they should ignore this customer in favor of full price shoppers?

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-111040

発行日：2010/9/9

登録日：2013/9/12