To maximize their effectiveness, color cases should be printed in color. Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brule to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Monocle and how the publication has developed its unique relationship with readers and advertisers.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-113024

発行日：2012/10/12

登録日：2012/10/10