This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the lessons they learn there are applicable elsewhere both geographically and within Harley-Davidson's organization.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-114043

発行日：2014/6/17

登録日：2014/8/5