The allure is undeniable: hundreds of millions of people in emerging markets around the globe eager to spend their money. Yet some companies have stumbled badly after entering these markets--losing vast sums of money or generating only lukewarm revenues.

【書誌情報】

ページ数：68ページ

サイズ：A4

商品番号：HBSP-12293

発行日：2008/12/1

登録日：2008/12/18