Cambridge Software Corp. must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end "industrial" version, a mid-range "commercial" version, and a low-end "student" version) to offer. The decision depends on the size of the different market segments, the customers' willingness-to-pay, and the costs of developing and producing each of the three versions.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-191072

発行日：1990/10/9

登録日：2011/6/27