Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating systems. Another reason for bundling is the economics of scope, as indicated by the emergence of software suites and the shift toward broad-line players (Microsoft, Lotus, and Borland-WordPerfect). But there appears to be still more to bundling: individual software programs continue to be offered in addition to suites, and suites are priced at a steep discount to the total price for the separate programs.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-191177

発行日：1991/3/19

登録日：2011/2/7