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Procter & Gamble: Improving Consumer Value Through Process Redesign

通常価格 ¥1,276 JPY
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The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut at a new system, and finally, the development of the existing mix of integrated IT systems linking the value chain from factory to shelf.

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-195126

発行日:1995/3/31

登録日:2011/7/29

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