Open Market, Inc.: Managing in a Turbulent Environment
通常価格
¥1,474 JPY
通常価格
セール価格
¥1,474 JPY
単価
あたり
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and gained a firm foothold in the uncertain electronic commerce.
【書誌情報】
ページ数:30ページ
サイズ:A4
商品番号:HBSP-196097
発行日:1996/3/22
登録日:2014/1/16