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Mobil USM&R (A2)

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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Second of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service organizations. Also describes the linkage of the BSC to managers' compensation through a new variable-pay plan. Concludes with the senior executives reflecting on how they are using the BSC in their management reviews. Focuses on the management processes surrounding the use of BSC. May be taught with Mobil USM&R (B): New England Sales and Distribution, (C): Lubricants Business Unit, and (D): Gasoline Marketing, which describe the development and use of BSCs in two independent business units and one staff department.

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-197121

発行日:1997/6/20

登録日:2011/2/7

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