Patrimonio Hoy: A Financial Perspective
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Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public recognition. The president of Cemex North America must decide whether it is corporate social responsibility or a new business line. In the process, it allows analysis of the Patrimonio Hoy program versus the traditional alternatives from the perspectives of both the end-user and of the corporation. A rewritten version of an earlier case.
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-207059
発行日:2006/9/21
登録日:2011/9/14
