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The Time Warner Center: Mixed-Use Development

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Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in Manhattan. Tracing the process by which Related became the site developer, the case examines the risks and rewards of building and marketing the various components of the megastructure.

【書誌情報】

ページ数:17ページ

サイズ:A4

商品番号:HBSP-208081

発行日:2008/1/30

登録日:2008/10/3

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