Talismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be expensive and would interrupt its new customer acquisition efforts, and it would be 18 months until the company could begin to acquire new business. The case explores the rationale and consequences of re-engineering a business.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-211097

発行日：2011/4/6

登録日：2011/6/27