In January 2017, the leadership team of Bega Cheese-the Australian dairy company-was considering a bid for Mondel z International's Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian spread. The team must decide whether to bid for the division and, if so, how much to offer and how to finance the all-cash bid. Making these decisions was difficult because this would be Bega's largest acquisition ever and it would extend the firm outside of its core dairy business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to a more B2C business model (a producer of branded consumer foods) made sense strategically.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-218001

発行日：2017/12/4

登録日：2017/12/26