In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programming and earned significant revenues from advertising revenues. This choice had strategic implications and required formulating a view on how the video on demand industry would evolve. It also had value implications that can be analyzed in a subscriber valuation model. The owners of Hulu, which included Disney and Fox, would ultimately need to approve whatever decision was made.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-218050

発行日：2017/11/15

登録日：2019/7/18