BlueVine Capital: Growth Factors
A Financial Technology (FinTech) start-up sets out to help finance small businesses and discovers insights about its customers that cause it to reposition its product portfolio. The CEO must now decide which new products to pursue next. The start-up BlueVine Capital Inc. (BlueVine) used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for BlueVine, and how he built the company through its first five years of operations. Through the case, Lifshitz and his team discover insights about their small business customers that inspire them to change their product portfolio. In December 2018, Lifshitz must decide which new products to launch next.