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Customer-Centered Brand Management (HBR OnPoint Enhanced Edition)

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Most executives today agree that their efforts should be focused on growing the lifetime value of their customers. Yet, few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed ou

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-2955

発行日:2006/1/18

登録日:2007/8/16

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