Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed by the company's traditional dual-channel (retail and catalog) approach.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-300086

発行日：2000/2/24

登録日：2011/2/7