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Merrill Lynch: Integrated Choice (Abridged)

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor who doesn't want to use a broker to clients who want to rely completely on a broker. The strategy is high risk and requires a sea change in the company. A rewritten version of an earlier case.

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-301081

発行日:2001/2/23

登録日:2010/4/22

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