Describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. Details the circumstances leading up to a large-scale effort to transform Shell's strategy to take into account principles of sustainable development. This case describes corporate-level sustainable development initiatives and the process through which a comprehensive sustainable development strategy was initiated and developed.

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-303005

発行日：2003/3/3

登録日：2010/4/7