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【カラー版】Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico

通常価格 ¥1,452 JPY
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This case should be printed in color. Farmacias Similares, serving Mexico's low-income sector, grew to $600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for $2 per visit, medical clinics provided access to doctors for 2.3 million people a month. Narrates the growth of the chain, examines the reasons for its success, and projects a pro forma of the company's financial returns. Places Farmacias Similares in the context of Mexico's public health system and the pharmaceutical industry.

【書誌情報】

ページ数:26ページ

サイズ:A4

商品番号:HBSP-307092-C

発行日:2007/1/12

登録日:2021/10/20

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