Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy
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After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower pace. In 2004, TSMC entered the China market, the world's second largest for semiconductors, by building a fabrication plant in Shanghai. Was China the market opportunity which TSMC could bet on for expansion, or should its strategy be to focus on new product development and innovation?
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-308057
発行日:2008/1/30
登録日:2011/7/29
