To maximize their effectiveness, color cases should be printed in color. In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market, and if so, which part of the world? A subordinate issue is how to manage their multiple brands. Should they consolidate? This case has extensive data on global markets.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-308071

発行日：2008/2/19

登録日：2011/5/11