In the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-308129

発行日：2008/6/20

登録日：2008/10/3