To maximize their effectiveness, color cases should be printed in color. The Weather Company CEO David Kenny, who joined in early 2012, led the privately-held company of 1200 employees through massive strategic change, from a primary identity as a cable television channel with ancillary services to a multi-channel, cross-platform digital company with an emphasis on weather forecasts as the product, science at the center, and cross-platform communications to reach consumers and industry customers. The changes, including new organizational structures, partnerships, and investments, positioned the company for growth opportunities. This case explores and illustrates important leadership tools, such as strategy, change management, and innovation.

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-314083

発行日：2014/1/6

登録日：2014/5/12