This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a product's supply chain might bear liability if the product is faulty.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-315028

発行日：2014/10/8

登録日：2015/4/3