N12 Technologies: Building an Organization and Building a Business
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts. By 2016, the company had grown to 27 employees and was able to produce its product in small volumes. While much had been achieved, the company's success hinged on its leadership's ability to scale both the organization and production capabilities exponentially. The case describes the company's evolution from a newly created startup to a young "loosely structured" company as well as the challenges ahead.