商品情報にスキップ
1 2

HNA Group: Global Excellence with Chinese Characteristics

通常価格 ¥1,474 JPY
通常価格 セール価格 ¥1,474 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputation had yet to be translated across borders. Would HNA Group be able to bring its unique characteristics that made it successful within China to bear on the global marketplace?

【書誌情報】

ページ数:31ページ

サイズ:A4

商品番号:HBSP-316013

発行日:2016/1/22

登録日:2016/3/24

1 3