This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-317019

発行日：2016/8/5

登録日：2016/10/27