S'well: The Mass Market Decision
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market.
【書誌情報】
ページ数:18ページ
サイズ:A4
商品番号:HBSP-317019
発行日:2016/8/5
登録日:2016/10/27