This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about the opportunity to improve the care of patients with diabetes by contracting an app. They go through a rigorous evaluation of the FDA regulations, the existing market, and potential commercial competitors to try and identify a market opportunity. Since diabetes care involves behavior change, the case then moves to an exploration to concepts from behavioral economics that could help build a sustainable platform for the app. In the end, the case questions ask the team to decide on a basic business and financing strategy if they want to go forward, or offers them the opportunity to "fail-fast" by quitting at this stage.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-317105

発行日：2017/3/24

登録日：2018/2/26