Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise
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This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive fast-moving consumer goods market. The case also traces the development of the company from a private business to an state-owned enterprise (SOE) and then to a SOE under mixed state-private ownership.
【書誌情報】
ページ数:31ページ
サイズ:A4
商品番号:HBSP-318078
発行日:2018/2/20
登録日:2019/7/4
