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Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

通常価格 ¥1,474 JPY
通常価格 セール価格 ¥1,474 JPY
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This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive fast-moving consumer goods market. The case also traces the development of the company from a private business to an state-owned enterprise (SOE) and then to a SOE under mixed state-private ownership.

【書誌情報】

ページ数:31ページ

サイズ:A4

商品番号:HBSP-318078

発行日:2018/2/20

登録日:2019/7/4

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