At the end of 2017, Morgan Stanley's firm performance - the strongest since the financial crisis - is linked to the overall success of its corporate strategy set out in 2015. Following several years of development and integration of a sustainability strategy in sync with overall firm strategy, the case asks the question of what "version 2.0" of a sustainability strategy should look like for the firm. The question is posed by Audrey Choi (HBS MBA 2004), Chief Marketing Officer, Chief Sustainability Officer, and CEO of the Morgan Stanley Institution for Sustainable Development. Since joining the firm in 2007, Choi worked with senior management and key individuals in each of the firm's business segments to transition sustainability from being a niche initiative to being part of the broad firm-wide strategy, embedded across Morgan Stanley's core businesses. The case recounts the process of integrating sustainability into each of the firm's three business units and examines the challenges, the product development, and the outcomes of the integration strategy in order to pose the question of what should Morgan Stanley do to further embed and grow its sustainability strategy.

【書誌情報】

ページ数：37ページ

サイズ：A4

商品番号：HBSP-318103

発行日：2018/3/26

登録日：2018/5/24